This statistic presents the importance of discounts and coupons to the overall digital purchasing decisions according to internet in the United States, sorted by age. According to the March 2018 findings, 53.8 percent of internet users ranging between the ages of 18 to 29 years stated that discounts and coupons were a very important feature in the overall digital purchasing decision, while in comparison only 34.3 percent of users aged 60 years and above stated the same.
Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group
Characteristic
Very important
Important
Somewhat important
Not very important
Not at all important
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eMarketer. (March 15, 2018). Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/
eMarketer. "Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group." Chart. March 15, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/
eMarketer. (2018). Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/
eMarketer. "Importance of Discounts and Coupons to The Overall Digital Purchasing Decisions According to Internet Users in The United States as of March 2018, by Age Group." Statista, Statista Inc., 15 Mar 2018, https://www.statista.com/statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/
eMarketer, Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group Statista, https://www.statista.com/statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/ (last visited August 25, 2024)
Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group [Graph], eMarketer, March 15, 2018. [Online]. Available: https://www.statista.com/statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/