This statistic presents the importance of discounts and coupons to the overall digital purchasing decisions according to internet in the United States, sorted by age. According to the March 2018 findings, 53.8 percent of internet users ranging between the ages of 18 to 29 years stated that discounts and coupons were a very important feature in the overall digital purchasing decision, while in comparison only 34.3 percent of users aged 60 years and above stated the same.
Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (March 15, 2018). Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/
eMarketer. "Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group." Chart. March 15, 2018. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/
eMarketer. (2018). Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/
eMarketer. "Importance of Discounts and Coupons to The Overall Digital Purchasing Decisions According to Internet Users in The United States as of March 2018, by Age Group." Statista, Statista Inc., 15 Mar 2018, https://www.statista.com/statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/
eMarketer, Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group Statista, https://www.statista.com/statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/ (last visited December 23, 2024)
Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group [Graph], eMarketer, March 15, 2018. [Online]. Available: https://www.statista.com/statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/
